Beefeater Gin 24 POP UP
When famous British ginmaker Beefeater was relaunching their 24 range, they thought to celebrate their Australian activation in Sydney. The “Real London” and their event planners sought to find graffiti artist who could help. Their public relations company SJWPR decided to commission the graffiti artist Sheeps from Street Art Studios after contacting him for a discussion about their upcoming project.
Graffiti Art concept designs
Sheeps went to work on the most important step for any project, the design phase. With the designs approved by their venue Pelicano, SJWPR, and Beefeater in Great Britain, the next step was to create the artwork for the “Real London” theme. Iconic images like black London taxis, London Bridge, the Underground, double decker busses and the Queen’s famous Beefeater guards. The almost finished artworks were transported directly to the venue for installation.
Being an experienced street artist, Sheeps knew that he would have to oversee the installation of the commissioned artworks. The additional cost for flights was quickly proven to be money well spent as it gave the artist the time to work closely with the installation crew and venue. Sheeps was also able to make any minor adjustments the finished artwork may have needed. Pelicano’s wanted a Beefeater painted on glass doors to welcome the guests. Sheeps painted their request without special paints, varnishes, or damaging the door or surrounding surface.
Beefeater “Real London” Graffiti art
If your brand needs to commission a graffiti artist, whether for your social activation, brand advertising, pop up shop or official launch. Whatever the reason, the talented artists from Street Art Studios are definitely here to help. Highly adaptable, a problem solver and well spoken, Sheeps is ready to help today, or recommend another talented artist to suit your needs.